SMGT 420 - Venue Management

3 Credit(s)

This course takes a comprehensive look at the rapidly growing discipline of venue management. Sport (amateur and professional) and entertainment activities (concerts, family shows, special events) are held in facilities that create unique opportunities for the sport and entertainment business manager. Those unique opportunities are examined in-depth in this course through both traditional textbook and off-site experiential learning. (Note: students are required to provide transportation for off-site field trips.) Featuring a comprehensive study of the facility business from booking acts to event promoting and management, this course is designed to prepare students for a career in the rapidly growing industry of venue management.
Prerequisite(s): MKT 300.