MKT 402 - Marketing Management

3 Credit(s)

Strategic marketing decision making is the principal focus of this course. Students are introduced to the strategic and tactical decisions managers make on a daily basis. Analysis of a firm’s core competencies and mission is related to its target market and competitive environment. Through a series of case studies, students are required to select a strategic marketing alternative and defend the logic and soundness of their choice. Examples from the internet are integrated throughout the course. A marketing simulation is used to provide students with deeper appreciation of the details in designing a marketing mix and assessing competitive environments.
Prerequisite(s): MKT 300 and MATH 117.