Marketing, BSB

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This major prepares students for careers in sales, advertising, promotions, public relations, distribution, and other dynamic marketing fields. Businesses are becoming more competitive and consumers are demanding better value for their money. In this type of environment, marketing becomes the key to business growth and success. Marketing jobs are highly coveted and greatly valued in all types of companies, and marketing mangers are prime candidates for advancement to the highest ranks. Courses in this major expose students to state of the art concepts and tools, and help students develop skills needed for a job in this exciting field.

Curriculum

Core Business Programs Curriculum (46 credits)

MGT 100 - Understanding and Working in Organizations 3 Credit(s)
ACCT 105 - Financial Accounting 3 Credit(s)
EC 101 - Principles of Macroeconomics 3 Credit(s) (Social Science)
MIS 180 - Computing and Spreadsheets 1 Credit(s)
ACCT 205 - Managerial Accounting 3 Credit(s)
BLAW 250 - Legal and Ethical Environment of Business 3 Credit(s)
EC 202 - Principles of Microeconomics 3 Credit(s) (Social Science)
MGT 210 - Foundations of Management 3 Credit(s)
MIS 290 - Management Information Systems 3 Credit(s)
QA 252 - Intermediate Statistics 3 Credit(s)
FIN 303 - Financial Management 3 Credit(s)
MGT 310 - Leadership in Business 3 Credit(s)
MGT 365 - International Business 3 Credit(s)
MKT 300 - Marketing Principles 3 Credit(s)
OPM 352 - Operations Management 3 Credit(s)
MGT 452 - Management Policy and Strategy 3 Credit(s)

Field of Specialization (39 Credits)

MGT 451 - Senior Project 3 Credit(s)
MKT 406 - Marketing Research 3 Credit(s)
MKT 410 - International Marketing 3 Credit(s)
OPM 445 - Management of Technology Productivity and Change 3 Credit(s)
Four Marketing Electives 12 Credit(s)*
Free Electives 15 Credit(s)

Core Non-Business Requirements (37 Credits)

ENGL 101 - Reading, Thinking and Writing 3 Credit(s)
ENGL 102 - Literature and Critical Writing (W) 3 Credit(s) (Humanities)
ANTH 105 - Cultural Anthropology 3 Credit(s) (Social Science)
MATH 117 - Elementary Functions 3 Credit(s) (Math/Science)
MATH 119 - Elementary Statistics for Business Majors 3 Credit(s) (Math/Science)
PRWR 215 - Effective Business Communication (W) 3 Credit(s)
PHIL 352 - Business Ethics 3 Credit(s)
Humanities Electives 6 Credit(s)
Math/Science Electives 6 Credit(s)
Choose one course below for Social Science Elective
PSY 203 - Consumer Behavior and Advertising 3 Credit(s)
COMS 201 - Social Media Informatics 3 Credit(s)
COMS 275 - Introduction to Public Relations 3 Credit(s)
COMS 280 - Introduction to Advertising 3 Credit(s)
COMS 375 - Event Planning and Public Relations 3 Credit(s)
COMS 380 - IMC Campaigns 3 Credit(s)
Physical Education Electives 1 Credit(s)

Total Credits: 122

*In addition to the required business programs core marketing course (MKT 300 ).

Curriculum Sequence

Marketing Curriculum Sequence

Marketing (CO-OP) Curriculum Sequence