MKT 320 - Event Planning and Sport Marketing

3 Credit(s)

In this course, students plan and execute a simulated marketing and publicity event designed to accomplish a sport organization’s goals. Students not only apply business skills in an event-marketing context but also receive exposure to the interdepartmental nature of a marketing decision-making process, blending together input from sales, marketing, publicity, creative services, broadcasting, events/entertainment, and accounting.
Prerequisite(s): MKT 300 and junior standing.