PSY 334 - Consumer Behavior With Laboratory (W)

4 Credit(s)

Consumer Behavior with Laboratory is a course concerning the processes involved when people acquire, use, and dispose of goods, services, ideas, and experiences. Consumer behavior topics include attitude development and change, product knowledge and involvement, decision-making, learning, personality and social influences such as culture, race, income, age, and social class. In addition, this course is dedicated to learning about the research process in the field of consumer behavior. This includes the responsibilities of the Institutional Review Board, APA style, literature search, descriptive, survey, and experimental research methodologies, statistical analysis, interpretation and presentation of results, and the final written product of scientific work. Students participate in a number of research-related activities, including the replication of important research in consumer behavior as well as conducting their own original research. Psychology majors only. Students take either PSY 203 or PSY 334; they may not take both. Psychology majors must receive a “C” or better in this course to satisfy psychology major requirements.
Prerequisite(s): PSY 387 (grade of C or better).