SMGT 340 - Sport Sales and Marketing

3 Credit(s)

This course assesses and analyzes the markets for various sports organizations and businesses. It focuses on how to position a product in these markets and to create and design specific sales and promotion programs. Students prepare actual campaigns designed to achieve marketing and sales goals. Group projects and case studies are used. The objective of the course is to help the students develop skills that allow them to create marketing programs for various sports organizations, including professional teams, athletic departments, and sports-related businesses.
Prerequisite(s): MKT 300