MKT 300 - Marketing Principles

3 Credit(s)

The course primarily has a micromarketing orientation in that it presents marketing from the perspective of an individual manager or firm in the design of the marketing mix, target market selection, environmental assessment, securing information, and understanding consumer/buyer behavior. Marketing’s macro interface with society and the ethical responsibilities of managers in a global context are examined. A dynamic computer simulation stressing team work and group decision making is an integral part of the course.