This major prepares students for careers in sales, advertising, promotions, public relations, distribution, and other dynamic marketing fields. Businesses are becoming more competitive and consumers are demanding better value for their money. In this type of environment, marketing becomes the key to business growth and success. Marketing jobs are highly coveted and greatly valued in all types of companies, and marketing managers are prime candidates for advancement to the highest ranks. Courses in this major expose students to state of the art concepts and tools, and help students develop skills needed for a job in this exciting field.
Digital Marketing Specialization
Digital marketing skills are fundamental to today’s ever-changing digital marketplace. As consumers move online, companies are spending billions of dollars on digital advertising, and many of them need digital marketing experts to help them navigate the unique demands of marketing and advertising online. Many organizations have digital marketing personnel. This specialization is optional. Students can use four courses from their major requirements towards the concentration. There are no additional credits required to complete the digital marketing concentration under the marketing major. See Specialization Curriculum below.
Professional Selling Specialization
The Professional Selling Specialization prepares students for a career in business to business (B2B) sales positions. This concentration allows students to learn and experience sales processes, examine sales force management and sales forecasting, and introduces the technology increasingly used by salespeople to support a customer-centric sales cycle and refine their communication skills. See Specialization Curriculum Below.
Our sales curriculum is nationally known. Pi Sigma Epsilon (PSE) is the national sales, marketing and management professional organization. Widener has had this chapter since 2009 and it typically runs 5-10 events per year. Currently, the Pi Sigma Epsilon Networking event has been effective at reaching out to the local industry. Over 30 sales and marketing professionals, including many Widener alumni, have joined Widener students at each PSE Networking event, which has been held over 20 times.