May 30, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [FINAL EDITION]

Sport and Event Management - Sport Management, BSB

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The Sport and Event Management Major allows students to specialize in the sport management discipline or event management discipline. Students work with industry-leading professors and gain invaluable knowledge through hands-on learning. The well-rounded curriculum exposes students to the growing and vast career offerings in the sports and events industry; everything from sports marketing and promotion to planning and executing innovative and special events, all with the goal of creating memorable customer experiences.

The Sport Management Specialization is intended to prepare students for professional positions in sport organizations or in traditional firms working with sport institutions and products.  It is designed for those students who would like to pursue careers in management of professional sports, intercollegiate sports, interscholastic sports, health/sports facilities, and community recreation, as well as in marketing of sports and entertainment-related products and programs. Students gain real-world experience through two distinct internships and graduate ready for a leadership role in the thriving sport and event industry.

Core Non-Business Requirements (34 Credits)

Total Credits: 122

†If MGT 100 is waived, it must be replaced with a 300+ School of Business Administration Course.

*All SEM majors will complete two paid summer internships (field experience) that are at least 200 hours each. Additionally, a student can choose to also take SEM 497 in the senior year giving them more industry experience or the student can take SEM 451 instead.

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later.  Students admitted prior to that term should select the appropriate catalog year of their admission.  Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at

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