Marketing Curriculum Sequence

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Students interested in a 4- or 8- month co-op should plan accordingly with their advisor.

For students pursuing specializations, consult with your advisor.

First Year

Fall (16 Credits)

ASC 101 - Thinking Through 3 Credit(s)
ENGL 101 - Reading, Thinking and Writing 3 Credit(s)
MATH 117 - Elementary Functions 3 Credit(s)
MGT 100 - Understanding and Working in Organizations 3 Credit(s)
MIS 180 - Computing and Spreadsheets 1 Credit(s)
Free Elective 3 Credit(s)

Spring (16 Credits)

ACCT 105 - Financial Accounting 3 Credit(s)
ANTH 105 - Introduction to Cultural Diversity (D) 3 Credit(s)
EC 101 - Principles of Macroeconomics 3 Credit(s)
MATH 119 - Elementary Statistics for Business Majors 3 Credit(s)
ENGL 102 or ENGL 115-127 - Literature and Critical Writing (W) 3 Credit(s)
BUS 111 - Preparing Your Career Plan 0.5 Credit(s)
Physical Education Elective 0.5 Credit(s)

Sophomore

Fall (16 Credits)

EC 202 - Principles of Microeconomics 3 Credit(s)
MGT 210 - Foundations of Management 3 Credit(s)
QA 252 - Intermediate Statistics 3 Credit(s)
Free Elective 3 Credit(s)
PSY 203 - Consumer Behavior 3 Credit(s)
or
COMS Course 3 Credit(s)
BUS 112 - Building Your Personal Brand and Network 0.5 Credit(s)
Physical Education Elective 0.5 Credit(s)

Spring (15.5 Credits)

ACCT 205 - Managerial Accounting 3 Credit(s)
BLAW 250 - Legal and Ethical Environment of Business (D) 3 Credit(s)
MIS 290 - Management Information Systems 3 Credit(s)
MKT 300 - Marketing Principles 3 Credit(s)
Free Elective 3 Credit(s)
BUS 113 - Pursuing Professional Opportunities 0.5 Credit(s)

Junior

Fall (15.5 Credits)

MGT 310 - Leadership in Business 3 Credit(s)
MKT 406 - Marketing Research 3 Credit(s)
MKT Elective 3 Credit(s)
SCM 352 - Operations Management 3 Credit(s)
Free Elective 3 Credit(s)
BUS 114 - Implementing the Job Search 0.5 Credit(s)

Spring (15 Credits)

FIN 303 - Financial Management 3 Credit(s)
MGT 365 - International Business (D) 3 Credit(s)
MKT 410 - International Marketing 3 Credit(s)
PHIL 352 - Business Ethics 3 Credit(s)
Free Elective 3 Credit(s)

Senior

Fall (16 Credits)

ASC 401 - Transformations Capstone 3 Credit(s)
MGT 451 - Senior Project 3 Credit(s)
Two MKT Electives 6 Credit(s)
Free Elective 3 credit(s)
BUS 115 - Negotiating Effectively 0.5 Credit(s)
BUS 116 - Managing Your Finances 0.5 Credit(s)

Spring (12 Credits)

MGT 452 - Management Policy and Strategy 3 Credit(s)
SCM 445 - Management of Technology, Productivity and Change 3 Credit(s)
MKT Elective 3 Credit(s)
Free Elective 3 Credit(s)

Total Credits: 122

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.