Professional Selling Minor (for SBA Majors only)

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The Professional Selling minor prepares students for a career in business to business (B2B) sales positions. This minor allows students to learn and experience sales processes, examine sales force management and sales forecasting, and introduces the technology increasingly used by salespeople to support a customer-centric sales cycle and refine their communication skills.

Curriculum

MKT 403 - Professional Personal Selling 3 Credit(s)
MKT 405 - Sales Management 3 Credit(s)
MKT 409 - Customer Relationship Management 3 Credit(s)

Total Credits: 9

This minor is not an option for Marketing majors which includes those doing specializations in Digital Marketing and Professional Selling.

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.