COMS 277 - Integrated Marketing Communications Writing

3 Credit(s)

This course covers advanced writing instruction and analysis of all types of public relations and advertising writing. Students emerge with a thorough understanding of persuasive writing and media relations, as well as a completed portfolio. Writing styles studied include news releases, backgrounders, fact sheets, television and radio advertisements, PSAs, brochures, and pitch letters. Special emphasis is placed on grammar, punctuation, editing, and rewriting.