SEM 300 - Sports Management and Administration

3 Credit(s)

This course focuses on the management and administration of organizations in six different industries—professional sport teams, college and secondary school athletic departments, sport facilities, sport equipment manufacturing, recreation and fitness, and sport broadcasting and promotion. The focus of each industry studied is on how organizations in the industry plan and structure their organizations in an effort to meet their goals and competitively position themselves within the industry. Each organization is studied in terms of its mission, planning and decision-making process, budgeting and allocation of resources, and policies governing the implementation of plans for human resources, production, marketing, and product development. These industries were chosen because they represent the diversity of sport management applications and thus offer the opportunity for comparative study. Teams of students will carry out case studies. A variety of sports are included in the case studies reflecting both team and individual sports.