May 20, 2024  
2022 - 2023 Undergraduate Catalog 
    
2022 - 2023 Undergraduate Catalog [FINAL EDITION]

Add to Portfolio (opens a new window)

UPSY 203 - Consumer Behavior


3 Credit(s)

An investigation of how psychological processes influence the marketing and consumption of products as well as the marketing and acceptance of ideas. Some of the topics include how advertising attempts to change attitudes and behavior, the influence of motivation theory on advertising content, how persuasion influences the adoption of products and political beliefs, and cultural differences in consumption patterns. Students may not get credit for both PSY 203  and MKT 400 .
Prerequisite(s): PSY 105  



Add to Portfolio (opens a new window)