UIS 300 - Introduction to Ecommerce with Shopify

3 Credit(s)

A website is the center of any ecommerce company’s universe, and most ecommerce marketing efforts lead back to it. That means it needs to be easy for customers to find and even easier for them to use. Enter the digital marketer! In this course, students learn how to design and build a website for a direct-to-consumer ecommerce brand. Students also learn what makes a website “on-brand,” the hacks marketers use to make websites discoverable on Google, and the ways marketers encourage website visitors to become customers.