Mar 29, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [FINAL EDITION]

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BUS 635 - Marketing


3 Credit(s)

This course presents marketing from the perspective of an individual manager or firm in the design and implementation of the marketing mix, target market selection, environmental assessment, and information management. Students learn how to seek, gauge, and respond to customer preferences, to champion continuous value creation strategies, and pursue customer-driven excellence. Learning is enhanced through the use of a marketing simulation.
Prerequisite(s): None.



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