BUS 602 - Strategic Planning

1.5 Credit(s)

This course addresses the central challenge facing any business organization—how to generate and preserve a sustainable strategic advantage over competitors. It is a “big picture” course that helps students understand how the total enterprise works. Students learn how the environment impacts the firm and its prospects for success, how resources and capabilities serve as sources of competitive and corporate advantage, how corporate and business strategies create value for the firm, and how such value is captured at the bottom line. This course equips students with the tools for crafting a well-conceived strategy and executing it competently. Students develop skills in industry analysis, in sizing up a company’s standing in the marketplace, and evaluating its ability to go head-to-head with the competition. Such skills are critical in a world where competitors are constantly reinventing themselves and their industries, where customers have become more powerful, and where technology is changing the way we do business. This course must be taken in the first semester.
Prerequisite(s): BUS 550 or equivalent.