Communication Studies, Advertising & Public Relations Specialization, BA

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The communication studies program prepares students to better communicate on various levels—interpersonally, in groups, as leaders, and in mediated communication. In completing a program of study, each student selects a specialization (advertising & public relations, broadcasting/multimedia journalism, film studies, graphic design, healthcare communication or a personalized specialization) designed to complement his or her career objective.

Curriculum

Core Courses (31 Credits)

COMS 150 - Digital Citizenship 3 Credit(s)
COMS 180 - Public Speaking 3 Credit(s)
COMS 205 - Digital and Media Writing 3 Credit(s)
COMS 213 - Visual Literacy 3 Credit(s)
COMS 220 - Media, Ethics, and Contemporary Issues (W) 3 Credit(s)
COMS 230 - Communication Theory 3 Credit(s)
COMS 290 - Interpersonal Communication 3 Credit(s)
COMS 382 - Communication Research (W) 4 Credit(s)
COMS 409 - Senior Capstone I (S) 3 Credit(s)
COMS 410 - Senior Capstone II (S) 3 Credit(s)
FYS 101 - First Year Seminar 1 Credit(s) (COMS section)

Interdisciplinary Courses (6 Credits)

Choose Two Courses (One Course must be either PSY 105 or SOC 105)

PSY 105 - Introduction to Psychology 3 Credit(s)
SOC 105 - Introduction to Sociology 3 Credit(s)
ANTH 105 - Introduction to Cultural Diversity 3 Credit(s)
EC 101 - Principles of Macroeconomics 3 Credit(s)
POLS 101 - American Government and Politics 3 Credit(s)

Advertising & Public Relations (21 Credits)

Required Courses
COMS 275 - Introduction to Public Relations 3 Credit(s)
COMS 277 - Integrated Marketing Communications Writing 3 Credit(s)
COMS 264 - Layout and Design 3 Credit(s)
COMS 280 - Introduction to Advertising 3 Credit(s)
COMS 288 - Special Topics in Communication Studies 3 Credit(s) (Workplace Communication)
Choose Two Courses
COMS 201 - Social Media Informatics 3 Credit(s)
COMS 225 - Persuasive Speaking and Presentation Techniques Credit(s)
COMS 242 - Introduction to Health Care Communication 3 Credit(s)
COMS 340 - Leadership Communication 3 Credit(s)
COMS 375 - Event Planning and Public Relations 3 Credit(s)
COMS 380 - IMC Campaigns 3 Credit(s)
COMS 390 - Organizational Communication 3 Credit(s)

COMS/DMI/Interdisciplinary Electives (9 Credits)

Choose Any Two Courses

Any COMS or DMI Course

Choose One Course

Any COMS, DMI, ANTH, POLS,PSY, or SOC Course

CSCI 125 - Animation and Virtual Worlds With Alice 3 Credit(s)
CSCI 175 - Introduction to Game Design 3 Credit(s)
CSCI 200 - Data Mining 3 Credit(s)
CSCI 311 - Mobile App Development 3 Credit(s)
MGT 100 - Understanding and Working in Organizations 3 Credit(s)
MGT 210 - Foundations of Management 3 Credit(s)
MGT 310 - Leadership in Business 3 Credit(s)
MGT 335 - Sustainability, Innovation, and Entrepreneurship 3 Credit(s)
MKT 300 - Marketing Principles 3 Credit(s)
MKT 320 - Event Planning and Sport Marketing 3 Credit(s)
MKT 400 - Consumer and Business Buyer Behavior 3 Credit(s)
MKT 409 - Customer Relationship Management 3 Credit(s)
MKT 412 - Digital Marketing and Advertising 3 Credit(s)
SEM 300 - Sports Management and Administration 3 Credit(s)
SEM 340 - Sport Sales and Marketing 3 Credit(s)
SEM 415 - The Athlete and Fan: the Creation of Business Products and Services 3 Credit(s)

Total Credits: 67

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.

Curriculum Sequence

Communication Studies Curriculum Sequence