Marketing Minor (for Non-SBA Majors Only)

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Students who are majoring outside the School of Business Administration Business Programs may benefit from an opportunity to take a series of courses in business to enhance their academic programs. To provide this option, the School of Business Administration (SBA) has approved a series of structured minor programs that provide a sequence of courses that will enrich other disciplines, can be monitored by the administrative staff, and meet AACSB guidelines.

Students outside the School of Business Administration Business Programs may not take more than 24 credits in business (excluding EC 101 and EC 202, which count toward the general education requirement).

Students working toward a minor in business must take at least 15 credits from the School of Business Administration Business Programs (residency requirement).

Marketing impacts our daily lives. A minor in marketing will expose students to the dynamic and diverse nature of the field of marketing. It will also give students the opportunity to acquire necessary skills and knowledge to pursue professional career opportunities in this field.

Curriculum

Required Courses (6 Credits)

MKT 300 - Marketing Principles 3 Credit(s)
Choose One Course
PRWR 215 - Effective Business Communication (W) 3 Credit(s)
PSY 203 - Consumer Behavior 3 Credit(s)
COMS 201 - Social Media Informatics 3 Credit(s)
COMS 275 - Introduction to Public Relations 3 Credit(s)
COMS 280 - Introduction to Advertising 3 Credit(s)
COMS 375 - Event Planning and Public Relations 3 Credit(s)
COMS 380 - IMC Campaigns 3 Credit(s)

Elective Courses (9 Credits)

Choose Three Courses

EC 202 - Principles of Microeconomics 3 Credit(s)
MKT 320 - Event Planning and Sport Marketing 3 Credit(s)
SEM 340 - Sport Sales and Marketing 3 Credit(s)
MKT 403 - Professional Personal Selling 3 Credit(s)
MKT 405 - Sales Management 3 Credit(s)
MKT 409 - Customer Relationship Management 3 Credit(s)
MKT 412 - Digital Marketing and Advertising 3 Credit(s)
MKT Elective 300+ (excluding MKT 497) 3 Credit(s)

Total Credits: 15

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.