The Sport and Event Management Major allows students to specialize in the sport management discipline or event management discipline. Students work with industry-leading professors and gain invaluable knowledge through hands-on learning. The well-rounded curriculum exposes students to the growing and vast career offerings in the sports and events industry; everything from sports marketing and promotion to planning and executing innovative and special events, all with the goal of creating memorable customer experiences.
The Sport Management Specialization is intended to prepare students for professional positions in sport organizations or in traditional firms working with sport institutions and products. It is designed for those students who would like to pursue careers in management of professional sports, intercollegiate sports, interscholastic sports, health/sports facilities, and community recreation, as well as in marketing of sports and entertainment-related products and programs. Students gain real-world experience through two distinct internships and graduate ready for a leadership role in the thriving sport and event industry.