Marketing, Digital Marketing Specialization, BSB

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Curriculum

Core Business Programs Curriculum (49 credits)

ACCT 105 - Financial Accounting 3 Credit(s)
EC 101 - Principles of Macroeconomics 3 Credit(s)
MGT 100 - Understanding and Working in Organizations 3 Credit(s) +
MIS 180 - Computing and Spreadsheets 1 Credit(s)
ACCT 205 - Managerial Accounting 3 Credit(s)
BLAW 250 - Legal and Ethical Environment of Business (D) 3 Credit(s)
EC 202 - Principles of Microeconomics 3 Credit(s)
MGT 210 - Foundations of Management 3 Credit(s)
MIS 290 - Management Information Systems 3 Credit(s)
QA 252 - Intermediate Statistics 3 Credit(s)
FIN 303 - Financial Management 3 Credit(s)
MGT 310 - Leadership in Business 3 Credit(s)
MGT 365 - International Business (D) 3 Credit(s)
MKT 300 - Marketing Principles 3 Credit(s)
SCM 352 - Operations Management 3 Credit(s)
MGT 452 - Management Policy and Strategy 3 Credit(s)
BUS 111 - Preparing Your Career Plan 0.5 Credit(s)
BUS 112 - Building Your Personal Brand and Network 0.5 Credit(s)
BUS 113 - Pursuing Professional Opportunities 0.5 Credit(s)
BUS 114 - Implementing the Job Search 0.5 Credit(s)
BUS 115 - Negotiating Effectively 0.5 Credit(s)
BUS 116 - Managing Your Finances 0.5 Credit(s)

Digital Marketing Specialization (39 Credits)

MKT 406 - Marketing Research 3 Credit(s)
MKT 409 - Customer Relationship Management 3 Credit(s)
MKT 410 - International Marketing 3 Credit(s)
MKT 412 - Digital Marketing and Advertising 3 Credit(s)
MIS 370 - Business Analytics 3 Credit(s)
SCM 445 - Management of Technology, Productivity and Change 3 Credit(s)
MKT Elective 3 Credit(s)
Three Free Electives 9 Credit(s)**
MGT 451 - Senior Project 3 Credit(s)
or
MKT 497 - Marketing Capstone Internship 3 Credit(s)
Choose One Course
PSY 203 - Consumer Behavior 3 Credit(s)
COMS 201 - Social Media Informatics 3 Credit(s)
COMS 275 - Introduction to Public Relations 3 Credit(s)
COMS 280 - Introduction to Advertising 3 Credit(s)
COMS 375 - Event Planning and Public Relations 3 Credit(s)
COMS 380 - Public Relations and Campaigns 3 Credit(s) *
Choose One Course
DMI 200 - Data Mining 3 Credit(s)
DMI 201 - Social Media Informatics 3 Credit(s)
COMS 260 - Video Production I 3 Credit(s)
COMS 262 - Digital Photography 3 Credit(s)
COMS 266 - Basic Web Design 3 Credit(s)
ENVR 261 - Geographic Information Systems 4 Credit(s)

Core Non-Business Requirements (34 Credits)

ASC 101 - Thinking Through 3 Credit(s)
ASC 401 - Transformations Capstone 3 Credit(s)
ANTH 105 - Introduction to Cultural Diversity (D) 3 Credit(s)
MATH 117 - Elementary Functions 3 Credit(s)
MATH 119 - Elementary Statistics for Business Majors 3 Credit(s)
PHIL 352 - Business Ethics 3 Credit(s)
ENGL 101 - Reading, Thinking and Writing 3 Credit(s)
or
ENGL 103 - Freshman Honors English (W) 3 Credit(s)
ENGL 102 or ENGL 115-127 or HUM Elective (only for University Honors students who complete ENGL 103) 3 Credit(s)
Humanities Elective 3 Credit(s)
Lab Science Elective 3 Credit(s)
Flex Course 3 Credit(s)
Two Physical Education Electives 1 credit(s)

Total Credits: 122

†If MGT 100 is waived, it must be replaced with a 300+ School of Business Administration Course. *Consult the UG Catalog for course pre‐requisites.

**PSY 105 recommended.

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.

Marketing BSB Curriculum Sequence

Marketing Curriculum Sequence