UIS 303 - Customer Acquisition

3 Credit(s)

We are living through a digital transformation. Every day, more of the way we connect, learn, and do business is going virtual. Meanwhile, brands are striving to connect and convert consumers to customers. How do they do that? Through stories. Companies hire digital marketers to create and amplify stories about how their brands help improve consumers’ lives. In this course, students learn how to craft and share these stories with audiences, which can open the door to impactful, lucrative digital marketing careers. Students with these tech skills can build websites, create content, and run ad campaigns that influence millions of people. They can wield powerful marketing platforms like Shopify, Google, and Instagram. They qualify for in-demand marketing jobs at corporations, agencies, small businesses, and startups.

Prerequisite(s): UIS 300