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Nov 23, 2024
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COMS 380 - IMC Campaigns
3 Credit(s)
This course reviews and evaluates various strategies and case studies in understanding advertising/ public relations problems and solutions. Student teams design their own IMC (integrated marketing communications) campaign for real-life clients, in real time, by incorporating various IMC tools.
Prerequisite(s): COMS 275 or COMS 280 .
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