PSY 203 - Consumer Behavior and Advertising

3 Credit(s)

An investigation of how psychological processes influence the marketing and consumption of products as well as the marketing and acceptance of ideas. Some of the topics include how advertising attempts to change attitudes and behavior, the influence of motivation theory on advertising content, how persuasion influences the adoption of products and political beliefs, and cultural differences in consumption patterns. Students may not get credit for both PSY 203 and MKT 400.
Prerequisite(s): PSY 105.