SMGT 350 - International Sport Marketing—Barcelona

3 Credit(s)

This is an intensive international course for students that involves active learning from sport management professionals and faculty in the United States and Spain and finishes with travel to Spain for a week. This course provides students with engaging, impactful experiences where knowledge obtained from classroom theory is integrated and magnified through close interactions with management professionals in Spain. While in Spain, students attend marketing and management presentations, participate in interactive events, visit European sport and business venues, and network with sport and business managers. Grading is based on the following elements: participation, journal entries, a final reflection project, and tests. This course may count as a sport management elective, an international elective for management majors concentrating in human resources, marketing or operations, or as a management elective for international business majors.