Marketing, BSB

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Curriculum
Curriculum Sequence
Marketing (CO-OP) Curriculum Sequence
Digital Marketing Concentration

This major prepares students for careers in sales, advertising, promotions, public relations, distribution, and other dynamic marketing fields. Businesses are becoming more competitive and consumers are demanding better value for their money. In this type of environment, marketing becomes the key to business growth and success. Marketing jobs are highly coveted and greatly valued in all types of companies, and marketing managers are prime candidates for advancement to the highest ranks. Courses in this major expose students to state of the art concepts and tools, and help students develop skills needed for a job in this exciting field.

Digital Marketing Concentration

Digital marketing skills are fundamental to today’s ever-changing digital marketplace. As consumers move online, companies are spending billions of dollars on digital advertising, and many of them need digital marketing experts to help them navigate the unique demands of marketing and advertising online. Many organizations have digital marketing personnel. This track is optional. Students can use four courses from their major requirements towards the concentration. There are no additional credits required to complete the digital marketing concentration under the marketing major. See Curriculum below.

Curriculum

Core Business Programs Curriculum (46 credits)

MGT 100 - Understanding and Working in Organizations 3 Credit(s)
ACCT 105 - Financial Accounting 3 Credit(s)
EC 101 - Principles of Macroeconomics 3 Credit(s) (Social Science)
MIS 180 - Computing and Spreadsheets 1 Credit(s)
ACCT 205 - Managerial Accounting 3 Credit(s)
BLAW 250 - Legal and Ethical Environment of Business 3 Credit(s)
EC 202 - Principles of Microeconomics 3 Credit(s) (Social Science)
MGT 210 - Foundations of Management 3 Credit(s)
MIS 290 - Management Information Systems 3 Credit(s)
QA 252 - Intermediate Statistics 3 Credit(s)
FIN 303 - Financial Management 3 Credit(s)
MGT 310 - Leadership in Business 3 Credit(s)
MGT 365 - International Business 3 Credit(s)
MKT 300 - Marketing Principles 3 Credit(s)
MGT 452 - Management Policy and Strategy 3 Credit(s)
SCM 352 - Operations Management 3 Credit(s)

Field of Specialization (39 Credits)

MGT 451 - Senior Project 3 Credit(s)
MKT 406 - Marketing Research 3 Credit(s)
MKT 410 - International Marketing 3 Credit(s)
OPM 445 - Management of Technology Productivity and Change 3 Credit(s)
Four Marketing Electives 12 Credit(s)*
Free Electives 15 Credit(s)

Core Non-Business Requirements (37 Credits)

ENGL 101 - Reading, Thinking and Writing 3 Credit(s)
ENGL 102 - Literature and Critical Writing (W) 3 Credit(s) (Humanities)
ANTH 105 - Introduction to Cultural Diversity 3 Credit(s) (Social Science)
MATH 117 - Elementary Functions 3 Credit(s) (Math/Science)
MATH 119 - Elementary Statistics for Business Majors 3 Credit(s) (Math/Science)
PRWR 215 - Effective Business Communication (W) 3 Credit(s)
PHIL 352 - Business Ethics 3 Credit(s)
Humanities Electives 6 Credit(s)
Math/Science Electives 6 Credit(s)
Choose one course below for Social Science Elective
PSY 203 - Consumer Behavior 3 Credit(s)
COMS 201 - Social Media Informatics 3 Credit(s)
COMS 275 - Introduction to Public Relations 3 Credit(s)
COMS 280 - Introduction to Advertising 3 Credit(s)
COMS 375 - Event Planning and Public Relations 3 Credit(s)
COMS 380 - IMC Campaigns 3 Credit(s)
Physical Education Electives 1 Credit(s)

Total Credits: 122

*In addition to the required business programs core marketing course (MKT 300 ).

The program of study that appears here applies to students who were admitted for the summer session of this catalog year and later. Students admitted prior to that term should select the appropriate catalog year of their admission. Choose previous catalogs from the Home, Graduate, or Undergraduate Catalog Page at http://Catalog.widener.edu.

Digital Marketing Concentration (12 Credits)

Digital Marketing Concentration students can use four courses from their major requirements towards the concentration.

Required Courses
MKT 412 - Digital Marketing and Advertising 3 Credit(s)
Choose Two or Three Courses
MKT 409 - Customer Relationship Management 3 Credit(s)
MIS 370 - Business Analytics 3 Credit(s)
3XX Managing the Customer Experience 3 Credit(s)
Choose One or None Course
DMI 200 /CSCI 200 - Data Mining 3 Credit(s)
DMI 201 /COMS 201 - Social Media Informatics 3 Credit(s)
COMS 260 - Video Production I 3 Credit(s)
COMS 262 - Digital Photography 3 Credit(s)
COMS 266 - Basic Web Design 3 Credit(s)
ENVR 261 - Geographic Information Systems 4 Credit(s)

Curriculum Sequence

Marketing Curriculum Sequence

Marketing (CO-OP) Curriculum Sequence