Mar 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [FINAL EDITION]

Marketing, BSB


Return to {$returnto_text} Return to: Areas of Study by Type

 

This major prepares students for careers in sales, advertising, promotions, public relations, distribution, and other dynamic marketing fields.  Businesses are becoming more competitive and consumers are demanding better value for their money.  In this type of environment, marketing becomes the key to business growth and success. Marketing jobs are highly coveted and greatly valued in all types of companies, and marketing mangers are prime candidates for advancement to the highest ranks. Courses in this major expose students to state of the art concepts and tools, and help students develop skills needed for a job in this exciting field.


Field of Specialization (39 Credits)


Core Non-Business Requirements (37 Credits)


Total Credits: 122


*In addition to the required business programs core marketing course (MKT 300 ).

Return to {$returnto_text} Return to: Areas of Study by Type