Business analytics appeals to students who have an interest in the business world and enjoy working with technology, social networking, or the Internet. This rapidly growing area combines business strategy and information technology and applies to a wide range of industries. Graduates have the skills to become leaders in a variety of businesses, such as applications development, data and database administration, Internet and e-commerce, networking, telecommunications, and software development.
Widener’s business analytics major expands the breadth and depth of business and technology integration by sharing business faculty expertise with that of the computer science faculty from the College of Arts and Sciences. Business analytics students develop a business mindset and technology proficiency, a powerful combination in the job market of the future.
Course work emphasizes the importance of leadership and ethics in the changing business environment. Students undertake a traditional core of business requirements combined with courses specific to the business analytics major, such as Introduction to Informatics, Project Management, and Structured Systems Analysis and Design. Graduates learn how to:
- Capture and analyze data.
- Understand how technology supports broader business objectives and adds value.
- Integrate and leverage programs, resources, and expertise of various disciplines, including computer science, management information systems, and communication studies.
- Utilize the principles of business process management.
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